Basics of Digital Marketing

Uplatz offers this comprehensive training on Basics of Digital Marketing and Digital Marketing Models. This is video-based online course (self-paced training). You will be awarded Course Completion Certificate at the end of the course.

Digital marketing (also called Online Marketing or Internet Marketing) is the online promotion of goods and services. In other words, Digital marketing refers to messages and adverts delivered through digital channels, including search engines, websites, social media, mobile apps and email.

Businesses use marketing to attract new customers and retain existing ones. Digital marketing is more powerful than traditional marketing methods in terms of customer reach and branding, and at the same time is far less expensive.

Digital marketing can provide a phenomenal return on investment. The pace at which the digital technology is fundamentally altering the way that consumers engage with brands before, during, and after a purchase, is overwhelming. Consumers today expect to browse, research, solicit feedback, evaluate, and push the purchase button at their own pace, and at the time and place, and via the platform of their choosing. Consumers also continue to engage with brands online after a purchase and to share experiences with one another. Much of this consumer journey is beyond the direct control of companies, and marketing organizations are sprinting merely to keep pace.

With digital marketing evolving literally on a daily basis, the disruptive digital technologies have also paved the way for development of a variety of marketing models. If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review online communications, digital marketing models provide a helpful flow as to what to include and to ensure nothing is missed.

Practical and modern digital marketing models act as tools to support marketing strategy development. Most of the times a clear, simple model gives us a framework to assess how we're doing things now compared to our competitors and plan growth strategies for the future.

Uplatz brings this Basics of Digital Marketing course that provides a good overview Digital Marketing concepts, channels, metrics, marketing mix, along with knowledge of latest trending, effective, and most prominent Digital Marketing Models.

• Basics of Marketing 1:10:26

  • 1: Basics of Marketing 09:34
  • 2: Marketing Models 20:13
  • 3: Marketing Models - Push and Pull 08:50
  • 4: Marketing Models - AIDA 12:15
  • 5: Marketing Models - SWOT 08:06
  • 6: Marketing Models - Golden Circle 05:46
  • 7: Marketing Models - Circle of Marketing 05:42

• Basics of Digital Marketing 37:20

  • 8: Digital Marketing Concepts Preview 05:21
  • 9: Digital Marketing Channels 12:16
  • 10: Digital Marketing Metrics 10:17
  • 11: Digital Marketing Mix 09:26

• Build a Website 56:43

  • 12: Basics of website - part 1 08:44
  • 13: Basics of website - part 2 13:29
  • 14: Building WordPress website 34:30

• SEO (Search Engine Optimization) 38:12

  • 15: Introduction to SEO 19:54
  • 16: Keyword Research 18:18

Basics of Digital Marketing with Digital Marketing Models - Course Syllabus

1. Basics of Digital Marketing
2. Digital Marketing Models
3. Marketing Models - Push and Pull
4. Marketing Models - AIDA
5. Marketing Models - SWOT
6. Marketing Models - Golden Circle
7. Marketing Models - Circle of Marketing

This Digital Marketing course will help you build solid fundamentals in digital marketing area with a good understanding of various marketing models that can build an organization's customer base as well as provide the maximum conversions without overshooting the budgets and costs.

If you wish to become a leading marketer, this course can help you get a good start from scratch.

Everyone

Passion and determination to achieve your goals!

• Digital Marketing Executive
• Digital Marketing Manager/Strategist
• Digital Marketing Specialist – Multichannel Marketing
• Digital Marketing Analyst

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included